Propaganda and the Invisible Government

Edward Bernays, the so-called father of public relations, wrote about an invisible government, which is the true ruling power of our country. He was referring to journalism, the media. That was almost 80 years ago, not long after corporate journalism was invented. It is a history few journalist talk about or know about, and it began with the arrival of corporate advertising. As the new corporations began taking over the press, something called "professional journalism" was invented. To attract big advertisers, the new corporate press had to appear respectable, pillars of the establishment — objective, impartial, balanced. The first schools of journalism were set up, and a mythology of liberal neutrality was spun around the professional journalist. The right to freedom of expression was associated with the new media and with the great corporations, and the whole thing was, as Robert McChesney put it so well, "entirely bogus".

For what the public did not know was that in order to be professional, journalists had to ensure that news and opinion were dominated by official sources, and that has not changed. Go through the New York Times on any day, and check the sources of the main political stories — domestic and foreign — you'll find they're dominated by government and other established interests. That is the essence of professional journalism. I am not suggesting that independent journalism was or is excluded, but it is more likely to be an honorable exception. Think of the role Judith Miller played in the New York Times in the run-up to the invasion of Iraq. Yes, her work became a scandal, but only after it played a powerful role in promoting an invasion based on lies. Yet, Miller's parroting of official sources and vested interests was not all that different from the work of many famous Times reporters, such as the celebrated W.H. Lawrence, who helped cover up the true effects of the atomic bomb dropped on Hiroshima in August, 1945. "No Radioactivity in Hiroshima Ruin," was the headline on his report, and it was false. ...

One of my favorite stories about the Cold War concerns a group of Russian journalists who were touring the United States. On the final day of their visit, they were asked by the host for their impressions. "I have to tell you," said the spokesman, "that we were astonished to find after reading all the newspapers and watching TV day after day that all the opinions on all the vital issues are the same. To get that result in our country we send journalists to the gulag. We even tear out their fingernails. Here you don't have to do any of that. What is the secret?" ...

Last year, in his acceptance of the Nobel Prize for Literature, the playwright Harold Pinter made an epoch speech. He asked why, and I quote him, "The systematic brutality, the widespread atrocities, the ruthless suppression of independent thought in Stalinist Russia were well known in the West, while American state crimes were merely superficially recorded, left alone, documented." And yet across the world the extinction and suffering of countless human beings could be attributed to rampant American power. "But," said Pinter, "You wouldn't know it. It never happened. Nothing ever happened. Even while it was happening it wasn't happening. It didn't matter. It was of no interest." Pinter's words were more than the surreal. The BBC ignored the speech of Britain's most famous dramatist. ...

Harold Pinter's subversive truth, I believe, was that he made the connection between imperialism and fascism, and described a battle for history that's almost never reported. This is the great silence of the media age. And this is the secret heart of propaganda today. A propaganda so vast in scope that I'm always astonished that so many Americans know and understand as much as they do. We are talking about a system, of course, not personalities. And yet, a great many people today think that the problem is George W. Bush and his gang. And yes, the Bush gang is extreme. But my experience is that they are no more than an extreme version of what has gone on before. In my lifetime, more wars have been started by liberal Democrats than by Republicans. Ignoring this truth is a guarantee that the propaganda system and the war-making system will continue.