The Hologram

From a new piece by Joe Bageant:

But having been in the media business one way or another for almost 40 years, and having watched it increasingly take on a life of its own, I know that nothing of significance in the news is what it appears to be. This is not the result of some media conspiracy, mind you, but rather that the people working in the media have internalized the process so thoroughly they do not even know they are conditioned creatures in a larger corporate/state machine. Put simply, Katie Couric and the dumbshits grinding out your local paper actually believe they are in the news business. In today's system, everybody is a patsy for the new corporate global order of things -- the well-coiffed talking head, the brain dead audience, even the terrorists themselves. All play out their parts in our holographic image and information process. ...

Through advertising and marketing, the hologram combs the fields of instinct and human desire, arranging our wants and fears in the direction of commodities or institutions. No longer are advertising and marketing merely propaganda, which is all but dead. Digitally mediated brain experience now works far below the crude propaganda zone of influence, deep in the swamps of the limbic brain, re-engineering and reshaping the realms of subjective human experience.

Yet we are the hologram, because we created it. In a relentlessly cycling feedback loop, we create and project the hologram out of our collective national psyche. The hologram in turn manages our collective psyche by regulating our terrors, cravings and neurological passions through the production of wars, whores, politics, profits and manna. Like legions of locusts, we pray before its productive engines of commerce and under the shifting aurora borealis of the hologram's drama and spectacle. It is us. We are it. The psychology of the individual becomes irrelevant as the swarm relentlessly devours the earth.