Inadequate PR Effort Is The Problem, Says Pentagon
That's the way the Pentagon sees things.
The Pentagon is buttressing its public relations staff and starting an operation akin to a political campaign war room amid intensifying criticism over the Iraq war.
The reorganization, spearheaded by Dorrance Smith, assistant secretary of defense for public affairs, will help the department "set the record straight" and provide accurate, timely information, Pentagon press secretary Eric Ruff said yesterday.
Smith said in a memo that new teams of people will "develop messages" for the 24-hour news cycle and focus more resources on newer media, such as blogs.
Also included will be new workers to book civilian and military guests on television and radio shows.
Ruff denied that the effort was set up to respond to eroding public support for the war.
The president just announced that we are winning the war, dammit.
The public needs to do their patriotic duty and -- against all evidence -- believe him.
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